When you are inspired…dormant forces, faculties, and talents become alive, and you discover yourself to be a greater person by far than you ever dreamed yourself to be. —Patanjali

My foray into design has been primarily in the publishing industry, designing, editing and curating art books, exhibition catalogues, cultural magazines, coffee table books and literature collections. In 1998 I founded Concepto Gráfico, diseño y edición, a design studio under which I have done most of my work.

I have been honored for my work with more than fifty awards and recognitions.

Since 2013 I have been living and working in London.



I studied Graphic Advertising at the Scuola Lorenzo D'Medici in Florence, Italy; I have a bachelor degree in Graphic Design at the Universidad Iberoamericana, in Mexico City and a Diploma on photography by the Centro Cultural Televisa, also in Mexico City.

Since 2013 I had studied courses on cultural and curatorial management in London.


Published work

The Photobook: A History Volume I. A Comprehensive Illustrated History, by Martin Parr and Gerry Badger, Phaidon, 2011

Graphic Design in Mexico, 100 years 1900-2000, by Giovanni Trocconi. Edited by Artes de México, 2010



Graciela Iturbide, Manuel Rocha, Fernando Ortega, Raúl Cordero, Helen Escobedo, Raúl Ortega, Gabriel Orozco, Manfred Muller, Daniela Rossell, Damián Ortega, among others.


Publishing houses

Alias Editorial, A & R Press, Abrams, Aperture, RM, Turner, Sexto Piso, Ediciones del Equilibrista, DGE Ediciones, Editorial Oceano, Fondo de Cultura Económica, Quiron y Menhir Books, among others.



Victoria & Albert Museum, Mexican Embassy in the United Kingdom, Santa Barbara Museum of Art in California, UNAM (National University in Mexico), Fomento Cultural Banamex , Colegio de San Ildefonso, Museo del Estanquillo, Festival Internacional Cervantino, among others.